Learning Legal with Andrew Easler, Esq.

The Future of Small Business

December 11, 2021 Andrew David Easler, Esq.
Learning Legal with Andrew Easler, Esq.
The Future of Small Business
Show Notes Transcript

Today’s episode of Learning Legal with Andrew Easler, Esq. addresses the future of small businesses and what you need to look out for going forward. Co-hosted by Andrew Easler and James White, with editor Ethan Hunt. Our co-host, James White, is an international business consultant with extensive experience in the business world. 

Topics covered include:

  • Covid and its effects on business
  • E-commerce
  • Building and controlling your own software
  • Cancel culture and the effect on business
  • Gutting of manufacturing 
  • Importance of community, hyper-local 
  • Remote work
  • Benefits of simplicity in business 

James White: (00:00)

Hello, and welcome to episode four of Learning legal with Andrew Easler. I'm James White co-host, joined by of course Andrew Easler and our editor, Ethan Hunt. Today for our audio listeners, a quick disclaimer, that this podcast is not intended to serve as a substitute for consultation with an attorney, specific legal issues, concerns, and conditions are always required. The advice of appropriate legal professionals using the internet for communications with Easler Law will not establish an attorney, client relationship, and messages containing confidential or time-sensitive information should not be sent now for today's topic, the future of small business. So, Andrew,  we have a, we are literally going through a major transition in the world right now. Some say it's a global reset. Some say it's, you know, just supply chain shortages, lack of people wanting to work, et cetera. So today let's discuss the future of small businesses and how it's going to affect them, including us too, cause we are a small business as well.  This was a really important topic when I was researching for the podcast this week. I came up with some points that I think I'd like to get your advice on because I know you're a smart guy and from a legal perspective, I think you can offer a lot of insight and advice for our listeners. So let's talk about the impact of COVID 19 and the new strain or strains I should say on small businesses. What do you think the impact has been so far with COVID 19, apparently this new strain. I'm not going to even try and pronounce it because I can't pronounce it. But with the new strain, what do you think the impact is going to be? Do you think it's going to have the same impact as COVID 19? Do you think people are getting tired? What are your thoughts on that?

Andrew Easler: (01:36)

Yeah, I think it's really important to note how much uncertainty that COVID has really brought into everyone's lives, business included. But I think every single person across the globe has been impacted in some way or another. So predicting, you know, how things are gonna play out has been extremely difficult and you know, when you have no clear, method or, means of actually predicting how your future is going to, to come out, how can you have faith in order to plan and trust that, you know, taking a risk on a new business venture is gonna pan out. So I think that creates a lot of anxiety.d that's something that we see flowing out into the rest of the world, including the workforce.

James White: (02:24)

Yeah. I've lost a lot of trust and faith in the system myself. We've talked about this personally, in your office a couple times and you know, whether COVID, I, I believe COVID 19 is real. I believe these viruses are real.  but I, I feel like the way that it's been handled globally,  domestically and globally, Florida's been, I think, okay. We've had a pretty decent governor. That's really managed to keep everybody kind of still free without a lot of restrictions. But I just find like it's getting worse and worse and from a small business for me as a small business owner myself,  I'm feeling like it's, it's really scary to invest any new capital in either building your own software,  or investing advertising in marketing, cause you just don't know when the next shutdowns gonna come.  There's no, what I call consistency in government communications, you have the CDC saying one thing to people and then you have the president that's saying something else. Then you have the governor saying something else. And nobody knows where to get the information because nobody trusts the information. Right. Which is, I guess why they call it misinformation, but is it really misinformation or is it just people with different opinions?  That's what we have to really understand from a small business perspective or is it noise or is it signal right? Is it just a bunch of chatter that is just distracting us from reaching the ultimate goal of what we're trying to do? Or is it a signal saying, okay, this is something that this is a warning sign for something later on to come.  I guess time will only tell from that. But my perspective is I think people should not go into as much debt now.  I think they should cash up. I was reading an article last week that said banks are actually starting to preserve a lot of their cash. They're not reinvesting in, in doing additional lending. And they're starting to solve some of their portfolios. So that tells me when something might be coming down the pipeline as far as maybe a mini recession or what not. So, you know, just be careful out there if you're a small business, make sure you're not over leveraging yourself and don't take too many big risks right now. Because again, I think the, the, the system we currently live in is really fragile and you know, who knows what's gonna happen with these strains? I mean, look at South Africa, they shut it down with no, no data, no information. They said, yeah, we're just gonna shut down the borders. So if you're a South African business person with interest in the United States, it's gonna be really tough to do your business. So that's, you know, that's my 2 cents on, on COVID 19 and the new strain, strains. 

Andrew Easler: (04:37)

Yeah. And I think, I think from your perspective as a business owner and,  you know, as a business owner, and entrepreneur, we rely so much on, on the free flow of the economy. And obviously our position and our perspective as business owners is going to be a little bit more swayed towards that. Ultimately when you look at any kind of governmental restriction regulation or law then gets imposed, especially when it relates to these kinds of freedoms that, that we see,  you know, these lawmakers have to somehow balance the, the safety of their people versus,  you know, the wealth of the economy,  and, and the relative freedoms that we generally enjoy as Americans. So, you know, I think we want to make sure that we recognize that there is a balance.  You know, and we certainly don't want to discount anyone else's feelings when it comes to COVID,  you know, people who are more concerned for safety than they are for the economy. But, with that same stroke, you know, ultimately if, if the economy fails, we're all going down.

James White: (05:45)

Yeah. And we've talked about this before you see more violence increasing in these major cities, you're seeing, you know, grab and goes in California and that's a whole other topic in itself. You're seeing, you know, just people struggling and they're getting tired, they're getting tired of being, you know, with their thumb on their head saying, you gotta do this, you gotta do this. And you know, my biggest problem is, you know, they say get vaccinated. I was vaccinated to travel and do business. And then all a sudden, now we need booster shots. We need this to me, it seems like the pharma companies are making all the money and all the people are getting poor and poor and poor, and we're, you know, our businesses are struggling. So it's just only time will tell, hopefully they’re hopefully they're doing the right thing and they're not, you know, doing something notorious or nefarious, whatever you wanna call it.  So I guess from the future small business, now that we've got a past COVID,  what kind of trends are you seeing? I know from a business consulting perspective, you know, I'm seeing, you know, a shift towards e-commerce now I will have been a big e-commerce person. I’m probably like one of the original e-commerce people back in 2010 when I was like, whatever, it was like 2012, I was like 18 or something, 21. I don't know how old I was. I don't even know how old I was. What was I 26 or something? As you get older for our younger listeners, as you get older and older listeners will understand what I'm saying right now is everything's a blur when you hit 35. And it's hard to, to kind of remember the dates and times. Yeah. I think there's a big shift towards e-commerce. I think that's something that people are saying, Hey, you know what? I don't, whether you're scared for safety or not because of COVID.  I think that e-commerce is definitely where it's at right now. I mean, where else can you buy a domain name now, if you wanna buy a big domain name, a good one.  You're paying thousands of dollars for that. Like we do, we pay, you know, several thousand dollars for some of our landing page sites,  Just for the domain name, but you can start a domain for $12 and, you know, do a simple WordPress site for a couple hundred dollars. So if you think about it, you can literally start an e-commerce site for like under $500. If you have some hustle you can actually do well,  doing e-commerce. So I think that's because a lot of small businesses are going to, and we'll talk about e-commerce and AI. I have some questions about that. What are your feelings on the e-commerce side of it from a legal perspective? You know, what are some of the things, if you are starting an ecommerce business,  that somebody should think about on their website? Like, what are some of the legal issues that somebody might encounter?

Andrew Easler: (07:55)

Yeah, absolutely. So when, when you start looking at going into e-commerce, generally, you're gonna be, if you're in the United States, you're gonna be working with other states, which means you may be selling products or services to other states. Now that being said, those products or services sold in those states or two people within those states may be subject to sales tax that you may not have been aware of, in which case you, they need to remit sales tax to all of these authorities individually. So that creates another level of burden, for every small business owner that they should really be, speaking with an attorney about, how their plan, how they plan to tackle those issues.

James White: (08:32)

Okay. Yeah. Like for instance, in California, I don't know if Ethan knows this or, you know, this true, I'm sure you do. Cause I've talked to you about it before. With our own stuff that I help you with.  You know, California will go after like foreign businesses. So for instance, if you're incorporating, say New York state or, Florida or Texas, or wherever you're incorporated, and you sell to one client in California, they may deem your business as being a California business. Even though you're not incorporated there and charge you state taxes, income taxes, and sales taxes on all your sales, and then they'll come after you. And you can do a web search,  and see lots of issues like that for small businesses. And they, they prey on that, right? As governments and the system, I should say, the system gets more spirit to fund their social programs with a collapsing dollar and, and essentially a collapsing economy.  They're going to raise increased taxes, any which way they can, and they're gonna get more and more aggressive, which is what you're seeing. This one wooded word is a 1.4 trillion spending plan. I think it was 80 billion going to IRS enforcement. So they're gonna up the audits. They're gonna just put more pressure on the middle class, working class people, and people are gonna, again, lose more faith and trust in the economy.  Now I know that doesn't sound too appealing to some of these listeners saying, well, you're crazy, but you know, it, reality is reality and we gotta make our businesses work in this current environment. Right. And hopefully this will pass and we'll have some normalcy come down the pipeline in a few years, who knows what's gonna really happen? You know? So from, if you're shifting towards e-commerce, you know, the sales tax was, that's a biggie for sure.  What about terms of service for a website? You know, a lot of people just copy and paste, like, you know, I've done this in the past. I'm not gonna lie,  until I've learned my lesson the hard way.  And then that's when I said, drew, you need to go to law school and we need to do law practice. You know, for instance, terms of service are very important. It's always important to hire a real attorney, an experienced attorney that understands how to actually make terms of service. Don't just copy and paste,  terms of service, right? Because, you know, copy paste, what happens when somebody copy and pastes somebody's else's terms of service and put it on their website, doesn't even think about, well,

Andrew Easler: (10:37)

 The first problem you should be worried about is copyright infringement. So obviously if the content on somebody's website is, copywritten, then you may be infringing on, on their rights, which you may be subject to statutory fines for if they've actually filed directly with, the federal government, aside from that, you know, just because somebody else, it does not mean that it's right. You know, just because they have terms of service up there does not mean number one, that it's right for you. Number two, that it's even up to date, and number three, that it, you know, it was completely compliant with the law, at the, at the time that it was even written.

James White: (11:11)

Yeah, this happens all the time in our law practice, right. Where we get clients coming in and, and saying, Hey, you know, I'm getting a suit because of an ADA lawsuit or,  and we'll talk about that in a little bit when I ask you that question too.  You know, so you should always have, you should always have a competent attorney that knows what they're doing, review your entire website, make sure everything's kind of on the up and up, and also make sure that your terms of service or terms of use whatever you wanna call it,  are made for your small business and actually account for your policies and procedures. Because I see that all the time when I'm working with small businesses, helping them revamp their image. They copied this term and service, you didn't even change the name from the PPE, copied it, what are you doing? Like this is so crazy.  A big property management software company,  for anybody that doesn't know me, I'm, you know, I do a lot of real estate investing here in central Florida. And I was, I was looking at a new property management program and they had some other terms of service and there's some roofing solar roofing company. I'm like, what? And then I emailed them and asked, 'em the question? Like, are you guys selling our, our stuff, our data to, you know, the solar companies? And they said, what you talking about? No, those are our terms of service. And then about a week later they were changed.  so I called, I called them out on it, but I always look at the terms of service terms of use. And I, and I see that happen more often than not,  a big one too.  What do you think about the DMC act? I know like if you have, you know, if you're posting third party content, or what not. Tell me a little about that, like safe Harbor, if you file, I think you have to file with them, you just type a  DMC act file. You put your website online, right?

Andrew Easler: (12:39)

Yeah. Yeah. So you want to have a provision within your terms of use that addresses how to, make DMC act, take down requests.  and that basically is, Hey, you've got material that you shouldn't have had on your website. How do you need to take it down?

James White: (12:56)

Sure. But if you don't register, I think you have to pay, I think it's $5, in order to have the safe Harbor provision, you need to register at that website. And if you change the representative or your address, you have to update that or you lose that safe Harbor.  so it's a, it's a, you know, that's a whole other topic again, another show. Absolutely.

Andrew Easler: (13:11)

Yeah. So there's also a whole bunch of privacy concerns as well.  I'm sure anybody who's been on the internet within the last two or three years recognizes that all of a sudden, most of these websites have a cookie bar, a banner at the bottom about, you know, accepting cookies and being aware of that. That was a result of some legislation that came through from Europe, which obviously, affects a lot of our websites. so what,

James White: (13:34)

Why does, why do lawyers always ruin the fun? Right. I mean, it always seems that way, right? Like it's the wild west. They come after crypto, they come after, you know, your websites like here's, here's another one too. ADA. We, you know, we were talking about this a little bit earlier, is a lot of small businesses you can get to there's I, I think it's, what's the, what's the widget called now you can get for free.

Andrew Easler: (13:53)

 There's an  accessibility widget. 

James White: (13:56)

Accessibility. I think it's called necessity or something. Yeah. I think it's free, but yeah, you have to make sure your website's ADA friendly. You know, you always wanna do this anyways, whether or not it's law, you want to appeal, you know, one of the biggest problems with small businesses I see is they're so stuck in their ways, right? Like I don't care if you are gay and you're married, I don't care. I'm in the business to make money, I'm in business to serve the public. I don't care what goes on in your personal life. I don't care what you do outside of, you know, if you come and steal from me, I mean, I have a problem for my business, right.  but you know, the, the main thing about a small business, especially if the future small businesses, the world gets more and more congested with, with information, more and more congestive with just service providers and more and more competitive, you have to try and appeal to the most amount of people as possible to stay in business. Now, if you're not a real, serious small business person, you wanna just do whatever you wanna do. That's fine. But I'm talking about people that want to build a real small business. You can't be discriminatory. You have to try and be inclusive to almost everybody. You know, obviously everybody,  obviously you have to have some ethics standards and morals.  But again, that doesn't, you know, divulge into somebody's personal life, just cause I don't like what you do in your personal life doesn't mean I'm not gonna sell you my, you know, widget or anything else like that too. So those are good things to have. So you should always call if you have a, if you have a website, a good piece of advice is to hire an attorney, pay the one thousand or $2,000 and do a comprehensive website review. And the attorney may find some spelling errors too, that they can help you fix and build some credibility with some more credibility because that's another thing too. I see a lot of small business owners say that even to me from time to time, cause I'm busy.  I'll hire a writer to do an article and I'll just throw it up there and I won't even review it and then Drew will come in or Andrew, I should say, will come in and yell at me and say, James, what are you doing? We can't be doing this. And then I've learned my lesson over the time. So yeah, that's, that's a very important hire attorney to look at your website, if you're going to e-commerce and again, look at e-commerce, if you wanna do that and, and you can either build your own website with WordPress or Shopify or one of these other ones,  I'm not a big believer by the way. And these like third party cookie cutter like Shopify, because they cost a lot of money and a WordPress website, although it's a little bit more money upfront, you don't have the ongoing monthly fees and as a small business, those ongoing monthly fees can kill you, you know, kill your small business.  So what about rolling out an app? I know we've talked about this this week, even with our own stuff too, in the law firm and by the way, to our listeners, a lot of these topics we're discussing,  you know, these are things that happen are small businesses as well, that drew has to put out the fire, right? So I create a lot of these, you know, I'm the, by the way, I'm the global, business development, and special projects manager at Easler Law as well. And so I do a lot of, you know, new landing pages and on product pages and Drews comes in and says, James, what are you doing? What are you doing? And these are topics that come up and I'm like, Hey, this is a good topic to discuss on the show, about rolling out a custom app. So data protection is obviously gaining steam, especially with younger people that have been, I guess, exposed, to, to a lot of data losses, a lot of cancel culture as far as Instagram, Twitter, Facebook. And so now they're starting to take their privacy more seriously. If you look at a lot of these Instagram, you know, profiles are private now,  people just want their close friends. So I think you're seeing the, you know, the younger generation, what do they call 'em gen? What do they call your generation? Ethan?

Ethan Hunt: (17:07)

I think gen, is it gen Z? Gen Z. Is it gen Z? Yeah. Cause I'm a millennial I'm like 96 Or 98. I think we're trapped in between millennials and gen Z. or is it 98 to 2000? I don't know. I know like that four year period, but we're technically gen Z. I'm pretty sure Gen Z. Yeah.

James White: (17:24)

So as we'll call 'em gen Zs for all intensive purposes, but  you know, younger, I wanna say younger, you know, people are starting to realize that value of privacy. So rolling out an app, you know, me and me and Andrew were talking about this this morning, actually coming to the office. And we're saying, you know, I think the future small business is going to be where people just develop their own applications. They're not gonna use third party or out of the box software anymore. They're not gonna use, you know, these, these, property management programs that everybody else uses. They're gonna develop their own custom apps to suit their processes and procedures. And one of the biggest things, and even my, you know, in my honest experience, you know, we developed a learning management system called EaslerLMS for our, our, our company work training.com, which does regulatory and compliance training. And we were using this out of the box learning management system for years. And we just said, this is not for us. And so we invested probably, you know, obviously monthly, we had to hire a full stack developer and an engineer and all this fun stuff.  but we probably spent about three, 400,000 maybe more. I don't even know the exact number, but we spent a lot of money developing our own app.

Andrew Easler: (18:21)

It was a big project.

James White: (18:22)

But you know, what's funny is even though we spent that money developing that app and we're still developing it every day. Our sales have actually gone up as a result because we are able to customize the workflow for the industries that we serve. And so once one of these managers comes on board or one of these compliance officers come on board and they actually see how the system works. They're like blown away. They can't leave because we spoil them so much with the automated workflows. And so when they use another software, right, they don't wanna use it. So they keep coming back to us. So I think that's important for, for this future, a small business, in my opinion, you have to start being creative. You have to start saying, we can't rely on these third party apps. Plus the reason, the other reason why you can't rely on them is the cancel culture, right. What may be okay today may not be okay tomorrow. And you've seen this with tons of celebrities, you know, especially older celebrities in their late fifties or sixties where they, you know, the industry and culture was one way when they were growing up and they haven't adapted to the new culture. What we call woke is that if that's what you wanna call it, Ethan's woke by the way FYI, we need one woke person.

Ethan Hunt: (19:19)

I don't know if it's wokism, but yeah, it's being woke basically.

James White: (19:21)

We're inclusive here at Easlerlaw. So we have to have some woke people here,  to keep us on the straight and narrow. Right.

Andrew Easler: (19:26)

Well, I think, you know, one, one good example of that is.

James White: (19:30)

That was a joke, by the way,

Andrew Easler: (19:31)

You can look at the CEO of Jimmy John's.

James White: (19:33)


Andrew Easler: (19:34)

You know, he had posted some pictures or some pictures got leaked about him going big game hunting out in Africa. Yeah. And I think 50 years ago that would've been something he would've been celebrated for.  But in today's society, there are still people, people who are boycotting Jimmy Johns just for that alone. And so the act of one person in leadership, or even, you know, further down into middle management can really have a huge effect on your business. And you know, if it was, if he was hosting his servers on Amazon web services and, and Amazon web services decided, you know what,  we don't want to be affiliated with that. That could have completely destroyed that part of his business.

James White: (20:16)

Well, and some businesses have, and, and these companies are so big. Now these tech companies are so big and they have so much power. They can literally cancel you within five minutes, right? Just like Google de-indexing your website. I mean, most sales for small businesses come from some sort of social media or Google, right. Obviously word of mouth is the best form of referral. I mean, word of mouth is easy, I love word of mouth referrals because the people coming to you are already sold, you just have to explain the process and what your pricing is. And as long as you're reasonable and your pricing is, you're going to sign up that customer. So yeah, I think having your own apps,  having your own web servers, may be coming next, I think that's gonna be the next big thing.. I think people are into this digital, virtual thing, like AWS and Google, but I think people are gonna have their own home servers eventually and all their data, their emails are gonna be hosted on their own. And they're not gonna rely on these, these government entities controlled what I call government world entities, cause that's really what they are. They're not really private.

Andrew Easler: (21:09)

I don't wanna, I wanna stop you right there, James, because, I don't know that all of our listeners are familiar with that term. You just used, you said,  where Google could de-index you, what does that mean?

James White: (21:19)

Sure. So de-indexing is this. So if they don't like your website or they think it goes against their quote on quote guidelines that they artificially create out thin air, for whatever reason,  they basically don't allow your website to be indexed on Google. So if somebody searches for a specific term, like, you know, lawyers in Melbourne or something like that, you're not gonna show up there. And if you don't show up effectively, you're canceled, therefore you're broke and now you can't stay in business because that's a huge, you know, part of your revenue is, is online sales or online click throughs to your website for people to book consults or, or whatever else. So that's why you have to have, you know, word of mouth referral. You have to be involved in local communities. And I think that's going to be, again, the future of small business.

Andrew Easler: (21:57)

Mm-hmm .

James White: (21:58)

Its not going to be, I think, you know, my opinion, I think everybody was like national. They're like, we wanna have process. We wanna have national. And I, I don't wanna call 'em boomers. Cause I, I feel like that's kind of a derogatory term, but older people, they were like, they made us, they forced us to use these, these offshore call centers where people didn't understand our culture. They didn't understand how to, you know, speak proper English. It was very frustrating for a lot of people. And I think boomers were okay dealing with that because they put profit over people. But what people, what younger people are starting to realize now, it's, it's not okay to outsource your stuff. It's not a big deal, but you can't destroy your communities in the meantime. So all these older people put profit over people. So the corporate mantra of, of a small business or any business, your fiduciary duty as a CEO of a business, I'm a CEO of many,  is to make as much profit as possible for your shareholders. Now I could be a hundred percent of the shareholders. So my fiduciary duty is to make profit for me, maximize that profit. And that's the fiduciary duty of all these public companies. That's why we have these social problems. Now I think personally it is because these, these, these companies, their, their fiduciary duty was to make as much money. So they cut costs offshore. They did all this stuff, but what they've done in the meantime over the last 30, 40 years is they've literally gutted out America. And, and now there's no really good jobs anymore. There's no opportunity, which then is compounding social problems we have, which is compounding the, the, the thefts and the violence and the crime. And that's why we're seeing all this stuff happen because people just don't have good paying jobs anymore. And especially with some inflation spiking right now,  what are people gonna do? You can't give people a raise, but everything else is going up. Well, I think,

Andrew Easler: (23:30)

I think that's a great point to deviate from the downward spiral. That is our commentary about our economy. Yes. I think the good news is yes. You know, we've been talking about all of these policies and procedures that were in place from the boomer generation. We're not blaming an entire generation, but some of the people in power certainly pushed us towards outsourcing quite a lot more. But I think in this next generation of millennials and Gen Zers,  we're putting forward alternatives to this original fiduciary that James is talking about. We've got things, not just nonprofits. We've got this in between a type of corporation called social benefit corporations that a lot of states are now adopting, which basically allows these companies to have more than just profits in mind. They can have other social purposes, as well, such as employing people in the local

James White: (24:23)

Community. You know, I think a lot of these certifications for your websites and stuff are all scammy. So, oh, by the way, if you're a small business and you know, you gotta really think about joining some of these certification programs, cause you're just wasting a lot of money. I think, you know, if you're a big business, it might help maybe for some sales and marketing from a small business perspective, I don't think it might not be worth it.

James White: (24:55)

Mm-hmm so you need proper representation, right?  we're gonna take a quick break here. we'll be right back. So stay tuned. And by the way, if you, whatever, channel you, you're listening on, whether it's YouTube or one of our podcast channels, make sure you hit the subscribe button and especially YouTube hit the bell,  to get up to date on all of our new podcasts and our Q and A videos and all the, the free and complimentary learning from Andrew Easler because he loves teaching people. we'll be right back.

James White: (25:22)

Hey everyone. Welcome back to learning legal with Andrew Easler. I’m James White, your co-host. And of course we're joined by Andrew Easler and our editor, Ethan Hunt.  Okay. So getting back to this feature of small business,  We were just talking about this during the commercial break. You know, one of the major things I, one of the major trends I should say, I see happening in my consulting practice, in the law practice as well that I see from your perspective,  is personalizing customer service, right? So back in the nineties, two thousands up until probably 2000, maybe 12 or 13 or something like that. People are okay, you know, dealing with companies outta state, they are okay dealing with companies out of a country. But now I feel people could be becoming more active. They're getting more into activism and they realize what's happened in the last four years is their local communities have been decimated and destroyed. Right? So you see these franchises come in, whether it's burger king, any big franchise, come in, Walmart, Walmart destroying local shops, mom and pop shops. So I think you're seeing people are starting to see the side effects of all this, like outsourcing all these big, big corporate stuff. And they're starting to say, you know, I need local stuff. So that, that's why personalize and I need good customer service. Right? So a lot of the time with these companies, because everything's so processed and proceduralized, they don't think outside of the box. Right? So here's an example, you know, I don't wanna do an item. I wanna return an item. I go to the return counter. They say, you can't take the return back. I say, your product's broken. You sold me a fault, two product. No, no, sorry. We can't take it back. We have an old refund policy, whatever the case may be, then I get an attorney and I sue those people under the fair trade, you know, act or whatever they call it. And it just creates a lot of problems. Right. So, I could have got that act wrong. Maybe it's something else. I'm not sure Drew, I'm not a lawyer by the way. Drew's, Andrew's a lawyer.

Andrew Easler: (27:01)

Yeah. So you, it would be under some kind of state law that would be applicable To that product.

James White: (27:06)

Okay. So anyways, they don't take it back. So, you know, it would've been simple. Now, if that was a small business, a local shop, they would've probably just refunded the money because they wanted a good reputation in the community and they wanted to sell good products, which, or even repaired it, or even repaired it for us. Right. Because that's good customer service, right. personalized customer service. But now everything is going through this like algorithm this weird like algorithm where, you know, you're just now another like number in, in algorithm and people are starting to realize the consequences of, so the social impacts of that, and they're saying, you know what? We've had enough, we're gonna put the brakes on this. And we want to have personalized customer service. We want the local experiences. Now we don't eat, you know, pizza in an, you know, in, in Melbourne, we want to have, you know, a Melbourne meal, what's normal to Melbourne. So people want those local experiences. I think that's really important to personalize customer service and to be hyperlocal, right? Source all your raw materials, if you can, locally, I know it's hard right now because we're having supply chain issues and we're kind of having to decouple with China in some of these Asian countries. So it's going to be a lot of pain for the next several years, I believe. bBut try to do everything hyper, local.  You'll do I think you'll do phenomenal people I think will pay more. I pay more. If I see a small mom and pop shop selling a widget that I can, I know I can buy at target. I know I can buy it on Amazon. I'm not stupid. But I will go outta my way because I know that money's going to stay in the community, even if they put some of the money in the bank and don't spend it, they're gonna eventually spend that money somewhere on something locally. So

Andrew Easler: (28:30)

Yeah, I think that goes to more of the cultural values of, you know, of our society. If you look at Europe, that's something that's really important to most people is, you know, farm to table, having local businesses, not too many franchises, that kind of thing. So I think, you know, for the United States, we can definitely get there.  and I think that would be really important for our, our economy, if we're, you know, bringing back some of these things,  and our investments and spending our money elsewhere rather than all over the rest of the world.

James White: (28:58)

Yeah. I believe this, this next decade's going to be a very challenging decade for small business.  You know, that's a future small business, I believe, but it's gonna be very challenging. You're gonna have a lot of AI and automation. You're, you're seeing these trends where these employees want, you know, like here's an example McDonald's I'm gonna use. Cause this really bothers me actually. So when everybody was younger, I should say McDonald's was a way to get a job, your first job, although it paid not very good, you were able to learn processes, procedures, how the world business works, how to count money outta budget. There's a lot of learning lessons. When you worked at McDonald's as a kid, McDonald's was not meant for a 40 year old person to work there, their whole entire life.. I believe that's not what the intent of working at McDonald's was. And now, because we've lost a lot of the jobs in our economy because of outsourcing everything else, like we were just talking about,  I feel like people now want more money,  because they need to survive. Right. I understand that. I understand that, but you shouldn't be, you know, again, you shouldn't be in an entry level job for a lifetime that should be a stepping stone to something greater. Right. But

Andrew Easler: (29:57)

Looking at the root of the problem, it's not necessarily, we can't say we can blame an entire generation for this problem or, or an individual for, for not having the skills necessary to, to actually

James White: (30:08)

It's the education system. 

Andrew Easler: (30:10)

Yeah. It's the education system. Absolutely. So it's a combination of a couple of factors. Education system, I think is the number one reason we're in the, in the mess that we're in and having so many people working in retail or working in part-time job, just because the education system

James White: (30:23)

Can't afford it, they have to survive. So I understand people have to survive, so I'm not against people working, but again, that's a problem with their education system. We have a lot of problems with this country, right. And everything's getting exacerbated by,  there's outsourcing cause there's just no opportunity. I think it's gonna get worse. I think people can become more competitive.  There's gonna start, we're gonna have a lot of cannibalization in the marketplace for small business. And I think in my opinion, I think, you know, I don't wanna sound doom and gloomy here. But if you don't, if you don't adapt and adjust and keep your costs low, you know, here's a little pro tip for everybody. It's not about how much you make it's about how much you keep in your pocket. Right. You know, I have a friend in California that owns a pretty big flood restoration company that probably does, you know, five or $10 million a year in sales. And I said, what's your, what, what are your margins? Like, what do you make at the end of the year? And he told me, and I won't say that on air. Cause I don't think it's right to say some financial information on error. But he told me, I was like, wow, how much did you make before you expanded? And he said, about the same. I said, then why would you expand? What's the purpose, right? Because you just have more risk, you're exposing yourself to more liability mm-hmm blah, blah, blah, blah, blah. It just doesn't make sense. Sometimes it's better to stay smaller and nimble than grow large because that's in our mind, that's what we want. We want a big business. Everyone wants to be, you know, the front page of Forbes, et cetera. Especially when you start a business, that's the whole goal. Right. but sometimes it's better just to see what you're actually keeping in your pocket because at the end of the day, it doesn't matter what you make. It matters what you keep in your pocket. So we've talked about personalized customer service. What about the rise of remote working? You know, we've had a couple people call our office,  talking about how they got transferred from, you know, San Francisco or New York where they were making like 130, 140 a year as a full stack developer. And now the companies call them and say, well, you move to Melbourne, Florida. And the standard thing's much lower there or not standard living, but just the cost, the cost of living is much lower.  You know, so we're gonna, we're gonna take your pay from one-twenty a year down to 72,000 a year. And you're like, what, why would I move then if you're gonna pay me that the whole point of moving was to,  was to save money and earn more, keep more money in my pocket, right? Like we just talked about, and that's the funny thing. These tech companies are funny. The PR spin is, oh, we're allowing our employees to work from home. They can see their families, blah, blah, blah, blah, blah. In reality, it has nothing. They don't care about whether or not you see your family. They care about saving money for whatever they wanna save money for. So if they can transfer you to Melbourne, Florida, or wherever where it's cheaper and they can take your wage from 120 grand to 72,000 or whatever it is a year they're saving so much more money, plus they don't have to pay office costs. They don't have the drab of in person working environment. So I think that it was all really, you know, I wanna say it was a scam. It was a scam to convince, you know, convince people that this is what is needed. And it was really just a strategy to save more money and, and optimize their, their operations.

Andrew Easler: (33:05)

Yeah. I mean, we do think that we're in a capitalist society. So, the idea is to exploit any kind of method you can to be efficient financially.

James White: (33:15)


Andrew Easler: (33:16)

So part of that is, you know, if you, if the employees are still willing to work for you after you drop their wage, because they're living in a place that doesn't cost 'em as much.

James White: (33:25)


Andrew Easler: (33:25)

They're gonna, they're gonna take advantage of that as long as the employee's willing to do it. But I think that goes back to the same issues that we've been discussing with the skills gap. You know, if you had,  you know, a competitive, skill ill, then employers, wouldn't be, trying to make these kinds of take advantage of you

James White: (33:45

Yeah. They wouldn't try to take advantage of you. Right? Exactly. So as a small business, you know, again, the future of small business, you need to be prepared for having remote employees. I think that's going to be something that's gonna come up a lot more than, especially with these COVID variants, especially with, you know, transportation issues. Cars are more expensive fuels getting really expensive now.  It's unbelievable. What's happened in this country and all, since I've immigrated here, by the way, I'm an immigrant from Canada.  I've been here for 10 years and I've seen America degrade a lot in the last five, six years. It's degraded a lot.  In the, since I would say since 2012, 13, I, I guess 2008 was really when it hit, but a lot of people felt it in 2008, but I think a lot more people are feeling it now.  because it's hitting a wide swath of industry.  it's affecting everybody, literally everybody, right? And people are getting scared. They're not spending their money. So I think, you know, in the future small business, you have to have some sort of, you know, maybe a three, two work day or something like that. Three days in the office, two days at home, just to relieve people's pressure, cause again, you only pressure people so much before they pop. And I think that's what you're gonna start seeing in the next couple years is mental health issues are gonna start coming to fruition. People being at home with kids that can't get away from their house, people that work under pressure, they're working more because people aren't working as much anymore because whatever reason, you know, they didn't want the vaccine, they don't want this. They don't want that at all. They wanna feel more appreciated, whatever the case is. I think the people that are working are going to be exhausted and I think they're gonna be more punished and because the country's gonna rely on them to perform and pay more taxes and eventually what's gonna happen if they don't correct. The path we're on right now is why would I pay 60% or 63% income tax? It doesn't make any sense. It doesn't give me any motivation because I'm telling you right now, if I had to pay 65% income tax, James is shutting everything that he's ever done and I'm going, John Galt, I'm gonna go John Galt and basically leave it the way I found it and that's what's gonna happen. And I think you're seeing a lot of that. Like I read a meme last night. I don't, again, I don't know how true this stuff is, but I'm, I, I think it's pretty accurate, but they listed all the CEOs that resigned in the last year. It's crazy how many CEOs, these big companies have resigned, but that tells me something that tells me that big changes are coming. Or these CEOs are saying, this is not worth the risk anymore. Right. Right. And I think it's the latter, it's not worth the risk. It's not worth the hassle of dealing with all these, these regulations coming in. Because again, their livelihoods on the line, they're like I've made my money. I'm wealthy. I'm just gonna relax.

Andrew Easler: (36:01)

Right. I think this is all a consequence of something that's been brewing for about 70, 80 years right now.  You know, I know today's topic is the future of business, but in order to see and predict our future, we also have to know our past. If we look at what happened in world war II and how America had basically the golden age of manufacturing, it was only because Europe's manufacturing and factories were all completely destroyed. And the rest of the world was depending on the only surviving factories, which were here in the United States. And therefore we had, definitely an abundance. We could have, you know, a family of four with one single income, one vehicle, you know, and, and live a really good life. But obviously steadily after that, the factories were rebuilt.  Asia had its boom. They became a big hub of manufacturing  and now we've got all of these, these global competitors saturating the market, and this is why we have stagnated wages. Meanwhile, we have inflation running away.

James White: (37:03)

Sure. Let’s bring the next topic now, building an online community, growing an online community. So, you know, we've done a lot of niche businesses and we have made pretty good money.  It's been a pretty good experience so far.  So I think it's really important going forward to, to really figure out what you're you like doing, you don't necessarily have to be passionate about your job. I don't think you have to even like your job, to be honest with you, it's a job. Right.  but you have to somewhat like it. So you don't feel like you're gonna, you know, kill yourself every day when you go into work. Sometimes some days I feel like that, trust me,  you know, everybody has bad days, right.

Andrew Easler: (37:39)

I think it's better to yeah. To make the commitment mm-hmm  and be ready to follow through with it. Mm-hmm and be a hundred percent in, in whatever you're gonna be doing. Yeah. And if you need to be passionate about it in order to do that, great. If you don't just do it until you get to a point where you can find something else that you're passionate about or find a way that you can get passionate about the business you're gonna so

James White: (37:59)

That, so growing an online community, I think it's really important to really have, you know, like a community and do it off, a platform, do it off what I call offline platforming. So don't build your online community on Facebook. Don't build, I mean, you can have subscribers and followers. Sure. That's fine. But the problem is with these, these tech companies becoming like crazy, you know, dictatorships almost in a sense they could take you down, like again, cancel culture. If they don't like what you post, they will suspend your page. You spend all that money. So build almost like the old school fan clubs, right? Have your own email program or email campaigning program, have your own database spreadsheets send out real emails to people, send out text messages to people. One of the trends I've seen is like, send your text, me your number. These celebrities say, here's my phone number, text me. And it's really just a way for them to get your phone number, to text you, to bypass the email marketing, the spam filters, everything else. Right. Which is why they do that. you know, texting text advertising, by the way, I'm gonna quickly touch on this. You know, I don't really, I'm not a big believer or I actually get really angry at people texting me. I don't know if they're trying to sell me a product, but that's, you know, that's the trend. People don't wanna do email, you know, it's all going to a digital mobile phone.  That's another thing too, for the future of small business, you have to be mobile friendly. You have to build your own app. You have to build your own, you know, applications. you have to have a web app so people can download it.  There's lots of companies that you can buy that white label for you too, or lots of programs, I, I guess you can buy where they offer that white labeling app service. Just take a look at it, check it out.

Andrew Easler: (39:17)

Yeah. No, I think that was an incredibly important point and I don't want to gloss over it. Yeah. You know,  they're saying now, you know, all of Africa, I think 75% of people in Africa right now are accessing the internet,  via a mobile device. You know, over the computer. Same thing with most of Southeast Asia. So, you know, you, you, the majority of people now and in the future are gonna be accessing your website, not by a computer sitting behind their little Dell, they're gonna be on their iPhone or their Android, whatever device. Sure. maybe a tablet, something like that. So,

James White: (39:49)

And Google does mobile first indexing anyway. So you have to have a mobile friendly side, otherwise you won't be indexed on, on Google. It's gonna be hard to get like on the first page. Right.  so growing in an online community, so do it offline, try to get email addresses, name addresses, et cetera, do postcards, keep those people, you know, in your, your niche, but you know, and you can still, again, you can still do online stuff. That's fine. But just make sure that you're not relying fully on online stuff. Like here's another example for LinkedIn, right? So Drew does a lot of legal research, whether it's securities, whether it's small business, whatever, he just does. A lot of, he loves legal researching. He's kind of a, a, a compliance geek that way.  and we thought about putting the articles that we've done on LinkedIn, because they have a big community. They have really good SEO, you know, we would probably rank number one or number two on Google. People would hit it and they'd go to LinkedIn, see Drews, an expert. But then I realize, well, we're giving all of them all this free content, but we're not building our own platform. So if they don't like what we're doing or they change their algorithm, or maybe they wanna charge to post articles in the future. Right. You know, now we've, we've spent years and years building up their platform for them to suspend us. Now we have to go build our own platform. So we decided that we're gonna just gonna, you know, we may not get as many eyes on our content or even the podcast, for instance, in as many listeners as we, we could by doing different things, but we have the control, right. So we're not owned by the tech companies. Right. And that's, you know, that's by, by the way, that's why I love real estate, everybody.  You know, because you don't have to do AdWords, you don't have to do Bing. You don't have to do, you know, all these crazy things. It's a very slow changing business. So I'm a big believer in real estate.  You know, we have a bunch of rental properties here in Melbourne, Florida, but you know, just make sure you grow your online community properly.  What about data? What about transparency? You know, this is something that I feel like gen millennials, gen Zs. I think everybody likes transparency. Right? I'm gonna talk about a recent experience with a financial planner. So I call this financial planner in, because I I'm trying to, you know, I do a lot of my own financial stuff. I, you know, I'm not the smartest guy in the room, but I, I think I'm pretty good at what I do. And I'm like, you know, I'm kind of tired. I want somebody to really like, have somebody with deep knowledge to really come in and manage it so I can grow my other stuff and do what I like to do. And I asked them their fees and they said, well, we, we make money when you make money. Okay. Well, how much is your fees? Like, would you charge a percentage fee for service, like 1% a year of my portfolio. Oh, well, we talk about that on our second meeting. When I come in and present you with a portfolio application, blah, blah, blah, blah, blah. I'm like, I just wanna know your fees. I'm not gonna hire you. If you're 5% a year, it's just not, it's not gonna happen. So I don't wanna waste my time. And I've asked this person and three or four times for what they charge and like, it's like, they won't tell me. It's like, they're giving me every other thing other than what they charge. Right. That tells me that their pricing is probably pretty high or very complex. And they can't explain it like a, like in simple terms to me. And by the way, if you're a small business owner and somebody's trying to sell you something, you know, if you don't understand their first 30 seconds, then just say, no, right? Your mind's confused. Say, no, you have to keep it really simple. Like, especially now, like even our websites we're developing now for, you know, we have quick deeds.com we're launching, or it's already launched.  We have lien lady, which is working with construct.com, lien lady.com. And you know, we've talked about building a complex website with all this, this, these cool widgets and apps and people don't want that anymore. People want simplicity. I think that's the number one thing, for the future of small business is keep it simple, stupid, right? People. I mean, you have to have a nice, okay, looking website to be professional, right? No spelling errors, etcetera. But people want to go to your website. They wanna find what they want. They wanna get it. They don't wanna have to make a bunch of choices. They don't want a bunch of options. You just have to give them a package and say, this is what we offer you to do. Or you don't, if you, if you give the public into the, as world, cause there's so much information overload, you give them too many choices and too many options, they get confused. They say no and they go to your competitor. So I think if you're building a business, you have to keep it very, very, very simple.  People are too busy and even really, what I call fancy people or people with like they can handle the kind of information sophisticated, sophisticated. Yeah. We call 'em sophisticated.   I think they even like simplicity, right? We had a customer, a tribal organization that we did training for. And I actually asked her because our website wasn't fancy at all. Actually I wasn't really embarrassed to be honest with you. And we were revamping it and we just started this way years ago.  and I said, why did you hire us? She's like, because I went to your competitors and I couldn't find the information I needed. I went to your website, your product was on your home. I clicked it. I'd seen what I wanted. It was exactly what I wanted. I called you and I hired you guys. Right. And we literally beat out a really big competitor because they had like, they had all these special webpages, all this fancy garbage content, you know what I call filler content, you know,

Andrew Easler: (44:09)

Click six times to get to the information.

James White: (44:12)

Correct. Yeah. And if you're building a website, it should only be three clicks to get it to checkout. So I land on the homepage, click the product, I click the buy now,  I check out, it's done. It should be no more than three clicks and preferably two or even one would be better. But like in our websites we just try and do one or two clicks. That's my rule. I try not to go over three clicks. If it's over three clicks, I'm not designing the website properly.

Andrew Easler: (44:31)

Right. And I think maybe to bring it home for some of our listeners,  who are like, well, I don't do a lot of shopping online or, or whatever it is. Imagine you're going to a restaurant, a brand new restaurant.  and you know, you've heard that their lasagna is good, but you don't know which, which kind it is that you want. You get there and you open up a menu and there's six items on the menu and  number six. Great. Boom. I want it. You open up the menu. instead let's say in another scenario, and you've got six pages of a menu with over 150 items. Which one are you most likely going to want to have an experience with, right. That's the same thing with websites. 

James White: (45:10)

Yeah. That'd makes a lot of sense. Yeah. That makes a lot of sense. I guess the last topic, cause we're running at time here and the last topic,  that we have is, is eco-friendly this whole like, you know, environmental stuff, you know, whatever you believe, whether you believe it's fake, whether you believe it's real, you know, it's reality right now perception's reality or right. And people are perceiving that the environment's in danger, it's imperil and you can have whatever reasons you want to believe it or not believe it that's between you and yourself. But as far as from a small business perspective, the future small business,  you have to, if the media's promoting it, you know, minds will think it's real.  So we have to be eco-friendly and socially responsible, but I think that's just, you wanna do that anyways? I just, you know, I like doing that. I've always done that. You know, I always been very eco-friendly and social responsible. I've never been like dumping a bunch of chemicals or whatever they call it into the ocean , you know, like who likes who in their right mind would do that right? But that that's a cultural thing, right? That was, you know, 50 years ago, people didn't have the, the science, the information, the data to say, if we dump this, these containers in this ocean, this, this stuff's so toxic. So I was about to swear there stuff. So toxic that,  you know, it's gonna destroy our environment, right? People didn't realize that. And I think that's where we have a lot of the plastics in the ocean. Now people are just throwing plastics. They didn't really care. And I think, you know, people are starting to say, okay, maybe our planet is a little bit in danger. Maybe we, even if it's not in danger, even if you don't believe it, you still don't plastics don't belong to the ocean. We don't want plastic particles in our, a body. So just be responsible, right. Throw away your trash, properly, recycle, do that kind of stuff. I think that's just a part of being a good human in my opinion.

Andrew Easler: (46:40)

Right. And I think this also ties back to our conversation earlier about where small businesses are going with in terms of hyperlocal. Right , when you're looking at being eco-friendly and socially responsible, that's part of it. Part of it is farm to table. That's a new trend, right? We want, we, we don't want to be using a lot of, you know, all of our transportation, all the carbon emissions that are, you know, involved with importing, you know, something from halfway around the country when you can have it grown right around the corner.

Ethan Hunt: (47:13)

if I could just, but in here I've been listening the whole time. I, I think one of the, the most interesting things is you look at the, local, that perception that a lot of these corporations give off, you go to Walmart or anything. I'm sure like 15 years ago it looked completely different. Where like, you look at their products now, a lot of green, like, oh, here's some plants on the wall. Here's stuff like that, you know, farm to table, like you said, it's kind of like, you know, most likely you're not getting any type of local product, but they're kind of disguising it as that. So you feel a little bit better about your purchase. And I think that's always something that's very interesting.

James White: (47:43)

You're right. Yeah. Yeah. Perceptions a reality. Right. If you perceive it as being local, you're gonna feel better about buying a local, right? No, I like when I shop, when, I mean, when, I mean local, I mean the local, right? I mean, I know like whether their kids go to school, you know, I know these people, I know they're good people. I know they're honest people, you know, I don't wanna, I don't want my money going to Walmart. Again. I shop at Walmart. I shop at all these big stores too, but you know, I like, you know, you shop on Amazon, the money goes to wherever it goes to. You don't even really know where it goes to. You know? And now you're every dollar spent on Amazon on one of these other sites, it just doesn't, you know, produce anything for your local economy, which is why I think people have towards big cities because the local, you know, rural areas are just losing out on so many opportunities.  So I guess to cover what we need today, I'm gonna cover a couple things that I wrote down as we were talking that I felt were very important for small business, from a, my, my perspective as a small business coach consultant, whatever you wanna call, 'em call me whatever you want. As long as I get a check, I'm happy. So you want to own your data. I think that's an thing, you know, if, if somebody's offering you free software, you don't own the data. Just FYI, you know, this you're the product. If you don't, if it's free, right. If you're paying for it, you're probably not the product.  by the way, just a quick thing on that. That's why I think Facebook is switching to meta. They, they realize that gen Zs are, wanna control their data. And Facebook has such a bad reputation with data that now they, they have to make their money off the metaverse. So they concoct this metaverse story. Now it's, you're gonna have to pay for the metaverse. So they're not gonna have, they're gonna have advertising, but it's gonna be different. Right. You're gonna pay to be in the metaverse, which honestly, okay. That's just another topic in itself. I have, you know, whatever, I know a little bit about it, but not much. So you wanna own the data, right? Drew. Yep.  you want to be local, you wanna be hyperlocal.  and then look at there's a lot of money being made in these local towns, like you don't need to expand, like, I know lots of people that are hyperlocal that don't even have a website. I'm serious. They don't even have a website yet. They use a Yahoo or msn.com email address. Right. But they offered really good service. They have, they do really good work and they get referrals, word to mouth referrals that I talked to one lady she's making 140,000. This was,  what was it? Maybe last week? She's making 140,000 a year. She's never had one, she's a small business lady. Never had a website. I don't think she has an email address. That's how we got on this topic because I said, what's your email? She said, I don't have one. I just use my phone. I'm like, oh wow. That's pretty interesting. And I said, what do you make? cause I thought she was probably gonna make like 10,000 a year. I made $140,000 last year. And her customers are very loyal. I know I was shocked. I was very shocked. Right. But that just goes to tell you, if you offer, you know, you can do all the marketing you want, but if you're bad at what you do, you're gonna go broke eventually. Right. Right.

Andrew Easler: (50:10)

And I think that goes to the control issue, right? The, if you are really good at the things that you have control over and make sure that you can control as much as you possibly can as a business owner and keep these all, all these third party, unknown variables out of the, the mix and the formula of how your, the success of your business, mm-hmm, more successful. You're likely gonna be.

James White: (50:29)

Yeah. So we, we have, we have, you know,  be local, be hyper local, own your data. And what's the other third, you know, Ethan and Andrew, what's the other third, most important topic you think if we could give people takeaways today?

Andrew Easler: (50:43)

I I think maybe,  I would say, you know, keep up, up to date with the trends, you know? Yeah. Keep an eye, keep, keep an eye on, on how the economy's going and, and where things are going and, you know yeah. Just try and see where your business is gonna fit into the future economy.

James White: (50:56)

And, the last thing is hire a great lawyer, right? A great attorney. I will endorse Andrew David Easler. He's an esquire local Melbourne, but he does national securities work and other things locally.  Anyways, that was just my little plug there for Andrew. Thank you. I appreciate it. You're welcome. You're welcome. That's right. I do.  I think we're all good. Ethan, do you have any questions today? You're good.

Ethan Hunt: (51:18)

I don't think I have a question for today. Overwhelming. I thought about it, but you guys kind of covered it all. I think one of the bigger one thing, I mean, I do have a question. One of the questions I have is do you, you, you see all these studies about productivity at home versus in the office. Yeah. What are your guys' personal beliefs? Do you think you are, you think you can actually be as productive at home as you are in the office.

James White: (51:37)

Are you asking to work from home? Ethan? that sounds the sounds Like doesn't you, I'm not asking to work. Yeah, Yeah, yeah. Truth and just right. Or just in truth or whatever it's called. Right. There's

Andrew Easler: (51:47)

There's always a little, little bit of truth and yes, there you go.  I think the studies that I've seen are showing that people are working more hours when they're working at home, but because they're, they get distracted by other items at home, whether that be chores or mm-hmm, pets, mm-hmm or children or spouses or family or whatever it is,  they're actually less productive. Overall. Those are the studies I've been reading.  That does not mean that there aren't people who are wildly successful,  working from home.

James White: (52:17)

Depends on your personality. Right.

Andrew Easler: (52:19)

I think it really does depend a lot on your personality.

James White: (52:21)

Yeah. Like I like, it depends on me. I like, I'm like a, from an employment perspective, I feel like I need to be in the office because it's, it helps with creating activity. You get things done quicker. You just build that comradery, right. If you are at home, you work online digitally, you don't really build those relationships, those emotional, what I call emotionally intelligent relationships, where you can actually look somebody in the eye, know they're telling you the truth. You know, when people don't have that connection with somebody else, whether it's an employee, whether it's a significant other, you know, things tend to fall apart very quickly and people don't trust each other. And part of working in an office, the whole perspective of them, my perspective is you build comradery, you, you build teamwork. You, you know, you do things to accomplish goals together.

James White: (52:58)

And that builds a strong working environment, which then leads to success. Now, am I against working for a couple days a week? No. Sometimes when I have to make big decisions, you know, whether it's a marketing campaign, whether it's a new brand, we're starting whatever, you know, spend the day at home and just really think about, you know, just quiet with no distractions. Yes. So it depends on your job role. I think, you know, a coder working room might be the best thing that's ever happened, cause they're not distracted. They can just code all day long, right. From a videographer guy. I think you need to be in the office, sorry, Ethan. You're not getting to work from home. It's it's but from my perspective, you know, I'm a sales, you know, I'm a sales and, and marketing business development person. So I'm always out running around doing meetings and lunches. So I really don't know what it's like to work in the office like 24 hours a day type deal, seven days a week, like Andrew does. Yeah.  you know, but do you like working from the office?

Andrew Easler: (53:42)

I do, but I do want to make sure that everyone is cautioned about, when we work from home, we're relying a lot on technology. And when you spend most of your time with technology, there's a direct correlation with the amount of time you're spending on the technology, with the amount of patients that you have for other people. Yes. So, you have to catch yourself because when you, when you are working with a machine that you know, is, oh my almost a hundred percent always going to respond in a certain way. Mm-hmm then you get out of that environment and people are not reacting the way you expect them to. Yeah. It's easy to get frustrated. Yep. So check yourself. Okay. It

James White: (54:15)

Looks like we're out of time here. So again, I wanna recap the three takeaways, the most important takeaways. I'll say one, Andrew will say one of the Ethan we'll say one. My most important takeaway is to be local.  Andrew, what's your most important takeaway?

Andrew Easler: (54:27)

Hire a lawyer, hire a lawyer. There you go.

James White: (54:29)

And Ethan.

Ethan Hunt: (54:30)

Control your data and your business.

James White: (54:32)

There you go. Awesome. Thanks to everybody for listening today. I really appreciate it. And make sure you share this with your friends and family and other businesses and people looking to start up with their own business as well. Thanks guys.

Andrew Easler: (54:43)

Don't forget to subscribe.